Hi All,
Last week, the SEO community noticed significant search ranking fluctuations beginning April 9th and 10th. While Google hasn’t confirmed an official update, multiple SEO tracking tools—including Semrush, Moz, Sistrix, and others—are reporting unusually high volatility. Many sites are seeing traffic drops or shifts that don’t align with any announced algorithm change.
👉 Here’s the article from Search Engine Roundtable that breaks it down.
We know updates like these can be unsettling—especially when they’re unconfirmed and happen quickly. Here’s what we’re doing in response:
✅ For our clients:
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We’re actively monitoring site rankings, performance metrics, and traffic patterns to catch any unusual changes.
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If we notice significant dips or gains, we’ll assess them against your content, backlinks, and technical health to determine whether action is needed—or if it’s a temporary blip.
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We’re keeping a close eye on trusted SEO tracking tools and community chatter so we can respond to changes faster than waiting on Google’s confirmation (which sometimes never comes).
✅ For everyone:
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Volatility doesn’t always mean you’re doing something wrong. Seasonal trends, bots, core update adjustments, or even unrelated shifts in user behavior (like holidays or financial events) can all play a role.
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If you’re noticing major dips and aren’t sure what’s going on, it might be time to run a technical audit, review your content strategy, or evaluate whether your SEO plan is still aligned with Google’s best practices.
Thinking about how this affects your site?
If you’re not currently working with an agency—or want expert eyes on your strategy for the long term—this is a great time to schedule a consultation. We’ll talk through what you’re seeing, what support could look like, and how to stay ahead when Google makes unpredictable changes like this.
As always, we’re here to help you navigate the changing digital landscape with clarity and confidence.
Best,
Lauren