About LMR Digital Marketing
Marketing for Therapists, Psychiatrists, ABA, and Private Practices
Since 2018, we’ve been helping practice owners grow their businesses and achieve their wildest dreams.
LMR Digital Marketing is a full-service marketing agency built only for mental and behavioral healthcare. One team handles your strategy, SEO, Google Ads, website, content, and social media, so every part of your marketing works toward the same goal: the right clients finding your practice. Our team brings well over a decade of marketing experience, and some of us are at 15+ years.
- 15+ years of experience on our team
- 500+ practices worked with
- One team, not five vendors
Practices we help grow
Our story
How LMR Digital Marketing got started
LMR Digital Marketing was built around a simple idea: mental health practices deserve marketing that understands the work behind the business.
LMR opened in 2018, founded by a former private practice owner after her own practice was acquired. From the start, the goal was bigger than one person: build a team that could bring an owner’s perspective to practices at every stage.
Our experience with mental healthcare isn’t limited to marketing it. Members of our team have seen the industry from different sides, from owning and running a practice to working with the operational realities that happen behind the scenes. That experience shaped the kind of agency we wanted LMR to become: one that understands that filling caseloads matters, but so do the people, values, and quality of care behind those numbers.
Today, we bring that perspective to mental and behavioral healthcare organizations at different stages of growth, combining strategy, creativity, and data without losing the human side of the work.
Filling caseloads matters, but so do the people, values, and quality of care behind those numbers.
What LMR is built onHow we approach every client
Every account at LMR follows the same approach, no matter who on the team is doing the work.
Learn the practice first
Your services, clinicians, capacity, payment options, and the clients you do your best work with.
Define what growth means for you
Filling open caseloads, hiring, adding a location, or building long-term visibility. Growth looks different for every organization.
Build the marketing around it
Then we choose the channels and measure which ones are actually contributing to the business.
Why we specialize
Why does LMR specialize in mental and behavioral health?
LMR specializes in mental and behavioral health because effective marketing in this space requires more than knowing SEO, advertising, content, and design. It requires understanding how personal the decision to seek care can be and how much trust is involved before someone ever contacts a provider.
That understanding influences how we write, design, advertise, and measure success. We want marketing to help the right people find care without turning mental health into a gimmick or asking practices to sound like something they’re not.
For LMR, specialization isn’t simply a niche. It’s what allows our team to combine marketing expertise with the context needed to represent mental healthcare responsibly and authentically.
We Love Working With Therapists & Mental Health Providers
At LMR, our passion for mental health is reflected in our work. We strive to create work that not only looks visually stunning but also helps to promote overall mental wellness. By working with brands that share our dedication to the well-being of others, we are able to use our creativity and expertise to make a positive impact on people’s lives. We take pride in the fact that our marketing efforts help to connect those in need with the mental healthcare services that can help them. We are grateful to be able to use our skills to make a difference in the world and improve the lives of others.
Where specialization shows up in the work
How we write
Messaging that sounds like your practice and speaks to how people actually feel when they’re looking for care.
How we advertise
Campaigns built around the services and clinicians you have room for, not just the cheapest clicks.
How we measure
Success means inquiries that turn into clients who are a good fit, not traffic that looks good on a report.
The team behind your marketing
What experience does the LMR team bring to your marketing?
LMR brings together strategists, copywriters, designers, advertising specialists, content creators, and digital marketing professionals so practices don’t have to piece together their marketing across multiple vendors.
Each discipline plays a different role, but the work is connected by one strategy. Our team collaborates across SEO, paid advertising, content, branding, social media, and web strategy so what people see in search, on your website, and across your marketing feels like the same practice.
That collaborative approach gives our clients both specialized expertise and a team that understands how the individual pieces contribute to the larger goal.
Work with a diverse team of digital marketing experts.
LMR Digital is a team of experts that includes designers, copywriters, ad specialists, content creators, and strategists. We work together to develop effective strategies that attract real clients and help your business grow.
Strategists
Your Account Director will help you identify your target audience, develop a marketing plan, and create a brand that resonates with your clients. They will also keep you up to date with the latest trends and technologies in your industry, and help you stay ahead of your competitors.
Designers
Graphic designers play a crucial role in creating a professional and consistent brand for your business. They use their expertise in design principles and software to create visually appealing graphics and layouts that effectively convey your brand message. LMR’s designers ensure that your brand is presented in a polished and consistent manner across all of your marketing materials, from your website to your social media profiles to print advertisements.
Copywriters
Copywriters at LMR craft compelling written content that captures the attention of your target audience and motivates them to take action. From website copy to advertising campaigns, a skilled copywriter can help you communicate your brand’s unique value proposition and connect with your audience on a deeper level. Ultimately, their work can drive conversions and contribute to the success of your business.
Ad Specialists
LMR Digital’s Ad Specialists help you achieve success with your ads by ensuring that your budget translates into actual clients. With their expertise, you can increase your return on ad spend and see a higher level of success with your advertising efforts.
Who leads your account?
Every client is matched with an Account Director who knows your practice, coordinates the specialists working on your marketing, and meets with you regularly to review results. Accounts are supervised by LMR’s senior leadership, including CEO and Senior Supervising Account Director Lauren Parker, a former practice owner with more than a decade of experience in digital marketing.
The result is a team that understands both business strategy and the realities practice owners face, without your marketing depending on any one person.
The people behind LMR
Meet Your Full Service Marketing Team
12 specialists on one team: account directors, account managers, writers, designers, and search specialists. Tap anyone to read their full story.
Lauren Parker
Account Director and CEOLauren is a digital marketing expert & private practice veteran.
Read Lauren’s story
Tori Gilmore
Account DirectorTori is an ambitious marketing professional with experience in growing brands through content creation, email and social media marketing, and advertising for businesses of all sizes.
Read Tori’s story
Shannen Erler
Account DirectorShannen is a content creator and digital marketer.
Read Shannen’s story
Sophia Mackey
Account DirectorSophia Mackey is an Atlanta-based virgo, accomplished artist, and graphic designer with a Bachelor’s degree in Sociology and a certificate in Women’s/Gender/Sexuality Studies from Georgia State University.
Read Sophia’s story
My Mai
Account ManagerMy is a seasoned digital marketing and creative professional with over eight years of experience.
Read My’s story
Jade Rasmussen
Account ManagerJade Rasmussen is a detail-oriented marketing professional with a Master’s in Business Administration and a passion for creative strategy, content, and execution.
Read Jade’s story
Tern Pelser
Assistant Account ManagerTern holds a Bachelor of Arts in Language and Culture from Stellenbosch University, where Psychology and Creative Writing quickly became her favorite subjects.
Read Tern’s story
Lia Kerrigan
Assistant Account ManagerLia recently graduated from the University of Wisconsin-Madison with a degree in Economics and is now based in New York City.
Read Lia’s story
Armie Marie
Assistant Account ManagerArmie brings eight years of experience in digital marketing and holds a Bachelor’s Degree in English.
Read Armie’s story
Heather Scrima
AEO TechnicianHeather Scrima has spent more than 15 years helping businesses grow through digital marketing, specializing in SEO, content management, and digital strategy.
Read Heather’s story
Tristan Coyne
CopywriterTristan is a writing and marketing geek who enjoys long walks on the beach, Rocky-style workouts and Spotify – in that order.
Read Tristan’s story
Simran Sharma
Content CreatorSimran is a copywriter based in Mumbai, India with over 3 years of experience in the industry.
Read Simran’s story
Case studies
The work behind the results
Startups, group practices, psychiatry, and private pay. Read how the team approached each one.
RAR Mental Health Counseling
As a fresh startup with only a vision, RAR needed a distinct brand voice and engaging campaigns. Within days of its debut, RAR was inundated with inquiries, establishing itself as a sought-after therapy destination.
Case study
Empowered Therapy
How a small practice of only two clinicians turned into one of the largest and sought after therapeutic practices in Chicago.
Case study
Blissful Minds
Their goal was to provide the best possible care to their patients, and our job was to convey that message to the people who needed their services.
Case study
Acacia Collaborative
Read the story of an established clinician who needed to bring visibility to her group practice.
Case study
Restore Counseling
A targeted ad strategy brought this practice a steady stream of private pay clients.
Case studyContent Marketing
Speak to your target audience in a way that makes them feel seen before they have even started services.
Learn moreTherapist SEO
SEO is a core mental health marketing tactic to ensure that the audience you want finds your website.
Learn moreGoogle Ads
Google Ads are the best way to ensure your target audience finds you at the moment they need you.
Learn moreWeb Design
Websites that feel like your practice and make it easy for the right people to reach out.
Learn moreSocial Media
Consistent posts, reels, and engagement handled for you, so your practice stays visible.
Learn moreFAQ
Questions about LMR Digital Marketing
Who we are, who we work with, and what working together looks like.
Request a strategy callWhat is LMR Digital Marketing?
LMR Digital Marketing is a full-service digital marketing agency for mental and behavioral healthcare. We help therapists, group practices, psychiatry practices, ABA companies, and rehab and treatment centers grow through SEO, Google Ads, web design, content, and social media.
When was LMR Digital Marketing founded?
LMR opened in 2018. Since then, we’ve worked with more than 500 mental and behavioral health practices, and our team brings well over a decade of marketing experience, with some team members at 15+ years.
Who runs LMR Digital Marketing?
LMR is led by CEO and Senior Supervising Account Director Lauren Parker, a former private practice owner. Day to day, every client works with a dedicated Account Director supported by our strategists, copywriters, designers, ad specialists, and content creators.
Why does LMR only work with mental and behavioral health organizations?
Marketing mental healthcare well takes more than marketing skill. It takes an understanding of how personal the decision to seek care is and how much trust it requires. Specializing lets our team represent mental healthcare responsibly and authentically.
Who does LMR work with?
We work with solo therapists, private and group practices, psychiatry and medication management practices, ABA companies, rehab and treatment centers, telehealth companies, and other organizations that help people with their mental and behavioral health.
Does LMR require a long-term contract?
No. LMR works month to month, and you own everything we build for you, including your website, ad accounts, and content.
How does LMR keep clients updated on results?
Along with thorough quarterly reporting, we meet with clients 2 to 4 times a month to review results and talk through lead quality, so we know leads are turning into clients.
Marketing specialists advocating for mental health
Ready to start filling caseloads?
Let’s build something together. You take care of your clients. We’ll take care of getting them through your door.
- 1Submit FormTakes about two minutes. Rough answers are fine.
- 2Schedule ConsultationA free strategy call with our team about your practice and your goals.
- 3Start custom marketing solutionWalk away with a sample marketing plan for your practice, whatever you decide.
Your details stay with us. No lists, no resale, no surprise sales calls.
Request your strategy call
A few quick questions and we’ll reach out to schedule.