Meet our team
Meet the people behind LMR Digital Marketing.
Our team is made up of strategists, writers, designers and search specialists with diverse and unique skill sets. Each of us brings our own expertise and experience to the table, so your practice’s marketing is approached from every angle, from website development and graphic design to content creation and strategic planning.
Your campaigns are built by the real people on this page, not ChatGPT.
The team at a glance
- 12marketing specialists on one team
- 10+years growing healthcare businesses
- 4channels under one roof: SEO, ads, web and social
Jump to
The LMR team
The people behind your practice’s growth.
Filter by role, then tap anyone to read their full story, from the experience they bring to your account to how they spend their weekends.

Lauren Parker
Account Director & CEO
She | Her
Lauren is a digital marketing expert & private practice veteran. She has been scaling healthcare businesses for over ten years starting with the practice she founded and operated up until its acquisition in 2018.
As a lover of spreadsheets & numbers, Lauren focuses on data-driven marketing strategies with measurable ROIs. She has personally been through it all when it comes to service-based businesses and offers her experience and expertise to her clients as they navigate the ups and downs of their own businesses.
When she isn’t working and mom-ing, you can find her painting, writing, cooking, or reading.

Tori Gilmore
Account Director
She | Her
Tori is an ambitious marketing professional with experience in growing brands through content creation, email and social media marketing, and advertising for businesses of all sizes. Her goal through marketing is to connect and empower businesses based on strengths, understanding, and objectives.
In addition to her experience in marketing, she has owned a wedding photography business since 2013 and is passionate about capturing special moments and curating the perfect wedding day for her clients.
When she’s not working she enjoys trying new restaurants, going to concerts with friends, traveling (she loves a good road trip!), joining every book club she can, and cuddling the joys of her life, her dog Scout and cat Dolly.

Shannen Erler
Account Director
She | Her
Shannen is a content creator and digital marketer. She has extensive experience in connecting brands with their audience in the most authentic, aligned way through content design and marketing strategies. Her passion in content creation and marketing is fueled by the goal to help brands, and individuals, succeed and reach their goals, in every way possible.
After growing up in Washington, DC, she moved across the country (with her cat and fiancé in tow) to Colorado, where they’ve been exploring and growing since. When she’s not working, you can find her drinking a large iced coffee, buying too many books, searching for new music, and working on her own self-growth.

Sophia Mackey
Account Director
She | They
Sophia Mackey is an Atlanta-based virgo, accomplished artist, and graphic designer with a Bachelor’s degree in Sociology and a certificate in Women’s/Gender/Sexuality Studies from Georgia State University. She combines her passion for art and her love for the people by creating designs that serve marginalized communities.
She has experience in digital portrait illustration, social media content creation, and mural design & installation. Sophia has worked with brands such as Google, Adult Swim, Dove, and more. Her goal through design is to uplift Black, queer, disabled, and similarly marginalized individuals and communities.
Outside of work, you can find her digitally doodling, drinking iced coffee, listening to neo-soul, and patiently waiting for Halloween to come back around.

My Mai
Account Manager
She | Her
My is a seasoned digital marketing and creative professional with over eight years of experience. She has a Bachelor of Arts in English Creative Writing and a minor in Journalism from the University of Houston.
With a strong background in content marketing, social media, and digital strategy, My has worked with leading brands and startups. She is passionate about the art of storytelling and using different marketing tactics to bring different brands’ visions to life.
Outside of work, My is a member of the Rare Beauty community by Selena Gomez, and actively participates in discussions that promote mental health awareness. She enjoys traveling, watching movies, jiu-jitsu, and spending time with her 5 dogs and family.

Jade Rasmussen
Account Manager
She | Her
Jade Rasmussen is a detail-oriented marketing professional with a Master’s in Business Administration and a passion for creative strategy, content, and execution. As an Assistant Account Manager at LMR, she brings a balanced approach to every project, blending strong organizational skills with a sharp eye for aesthetics and design.
She spent over two years as an in-house marketing consultant for a counseling firm, where she led content creation, managed social media platforms, and developed brand voice and visual identity.
While she’s drawn to the aesthetics of content creation, she’s equally passionate about balancing visual appeal with purpose: using design to tell a story, communicate clearly, and connect meaningfully with the audience.

Tern Pelser
Assistant Account Manager
She | Her
Tern holds a Bachelor of Arts in Language and Culture from Stellenbosch University, where Psychology and Creative Writing quickly became her favorite subjects.
A lifelong creative, Tern finds joy in reading, writing, and singing. She is inspired by meaningful stories and is always seeking new perspectives through literature and travel.
In her free time, she enjoys catching up with friends and family (and her two dachshunds) abroad, doing her own nails with fun designs, trying new recipes, and perfecting her homemade iced matcha latte recipe.

Lia Kerrigan
Assistant Account Manager
She | Her
Lia recently graduated from the University of Wisconsin-Madison with a degree in Economics and is now based in New York City. She brings experience in blending strategy with creativity in client-focused environments.
As a dual citizen of Brazil, Lia brings a global perspective and appreciation for different cultures, which translates into open-minded and curious energy in everything she does.
Outside of work, she loves traveling, participating in weekly trivia, being outdoors, and always looking for new experiences.

Heather Scrima
AEO Technician
She | Her
Heather Scrima has spent more than 15 years helping businesses grow through digital marketing, specializing in SEO, content management, and digital strategy. She loves partnering with businesses of all sizes, helping them increase their online visibility, connect with new customers, and build lasting relationships.
She understands the digital marketing industry is constantly evolving, creating new opportunities to learn, adapt, and solve challenges in creative ways. She takes pride in finding practical, result-driven solutions that help businesses achieve their goals and continue to grow.
Outside of work, she enjoys spending time with her husband, kids, and friends. Whether she’s exploring the outdoors, taking a walk, or enjoying time with her miniature Australian Shepherd named Zero, she appreciates any opportunity to be outside. As a Florida native who grew up near the coast, Heather has always loved sunshine, beach life, and the relaxed lifestyle that comes with living near the water.

Tristan Coyne
Copywriter
He | Him
Tristan is a writing and marketing geek who enjoys long walks on the beach, Rocky-style workouts and Spotify – in that order. Before LMR, Tristan was a copywriter at Ogilvy & Mather for 2 years.
This was until he decided to pursue the “digital nomad” lifestyle in Asia, working from home and coffee shops, accompanied by copious amounts of cappuccinos and avocado toast. He has worked with brands such as Audi, Volkswagen and Revlon, and is a self-proclaimed “Jack of all trades” in the field of digital marketing and sales.

Simran Sharma
Content Creator
She | Her
Simran is a copywriter based in Mumbai, India with over 3 years of experience in the industry. She’s a roller coaster freak and enjoys her ride on the front seat, because life is too short to not experience adventures.
Having a background in Advertising and Digital Marketing, she loves curating and strategizing creative content for her brands. She’s also a firm believer in upskilling and is always eager to learn new things. When she’s not working, you’ll either find her binge watching or enjoying dumplings or both.

Armie Marie
Assistant Account Manager
She | Her
Armie brings eight years of experience in digital marketing and holds a Bachelor’s Degree in English. She works as a T-shaped marketer, with a strong focus on content marketing and SEO, where creative thinking meets technical execution in client work.
She enjoys shaping content that not only reads well but also performs. Her approach balances strategy and detail, helping brands communicate clearly while staying visible online.
Outside of work, Armie spends her time reading, taking photos, and writing both prose and poetry. She also plays pickleball and is a Notre Dame football fan, a passion she picked up from her significant other. Living in a country made up of 7,641 islands, she finds simple joy in a good mango shake on a warm day.
Off the clock
Real people, with real lives outside of marketing.
The people writing your ads and building your website are book-club regulars, dog parents and roller coaster fans. Pick an interest to see who on the team shares it.
Pick an interest to see who shares it.
Tap anyone to read their full story.
Who actually does the work
Real people with real-world experience, not ChatGPT.
Our team has worked inside the mental health industry, from founding and running a practice to leading marketing in-house for a counseling firm. That experience shapes how we write, what we promise, and what we refuse to do with your brand.
Every company uses AI to some extent and we are no exception. But your blogs, ads, social media creatives and landing pages are written by and for real people who care about mental health.
Schedule a consultLauren founded and operated her own practice up until its acquisition in 2018, so she has been through it all from the owner’s side.
Heather specializes in SEO, content management and digital strategy, and now helps practices show up in AI search answers too.
Jade led content creation, social media, brand voice and visual identity from inside a counseling firm.
My and Armie each bring around eight years of content marketing, social media and SEO experience.
Brands our team members have worked with
- Adult Swim
- Dove
- Ogilvy & Mather
- Audi
- Volkswagen
- Revlon
Work with us
Want this team working on your practice?
Tell us who you serve and what you’d like to change. You’ll be matched with an Account Director who knows mental health marketing from the inside, and before we talk we’ll already have looked at your website, your listings, and who outranks you.
- Send the formTakes about two minutes. Rough answers are fine.
- Pick a time that suits youA free strategy call with someone who has worked inside a mental health practice.
- Walk away with a planA sample marketing plan for your practice is yours to keep, whatever you decide.
Your details stay with us. No lists, no resale, no surprise sales calls.
Request your strategy call
A few quick questions and we’ll reach out to schedule.
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