Do you recommend Google Ads or social media ads for mental health practices?

Both! We usually recommend a mix...

Do you work with startups or only larger practices?

We work with both! Whether you're launching...

Is everything HIPAA-compliant?

Yes. We build websites and workflows...

Mental Health Marketing Agency

Therapist-Focused Google Ads Management

Sit back, relax, and enjoy a steady stream of clients to grow your business because of google ads for therapists!

GET STARTED

mental health marketing agency - digital marketing for mental health care

mental health marketing agency - digital marketing for mental and behavioral health

About LMR Digital Marketing Agency —Are Google Ads effective for therapists?

LMR Digital mental health marketing agency team

Yes, Google Ads for therapists can be one of the fastest and most effective ways to grow a private practice. While SEO builds long-term visibility, ads put your services directly in front of people actively searching for therapy. Someone typing “anxiety therapist near me” or “child counselor in [city]” isn’t casually browsing—they’re ready to book an appointment.

Unlike social media, where your message might be ignored, Google Ads appear at the exact moment someone is searching for help. For therapists, that means connecting with clients who are already motivated to take the next step.

We’ve seen therapists fill up their caseload in weeks, not months, when they use Google Ads strategically.

We’re proud to partner with organizations that are improving mental health outcomes in their communities. For us, this work is personal. We care about making a difference, and we know that connecting people with the right services—yours—can be life-changing.

Whether you’re just getting started or scaling a multi-location practice, we’re here to help you grow with clarity, confidence, and measurable impact.

Our HIPAA-Compliant Ad Setup Process



Account structure audit

We ensure your campaigns, ad groups, and keywords are set up correctly.



Negative keyword strategy

Filters out irrelevant clicks (e.g., “therapist jobs” or “free therapy”).



Ad extensions

Location, callouts, and sitelinks that make ads more visible and clickable.



Conversion tracking setup

Track phone calls and form fills to measure actual leads.



Ongoing optimization

Weekly adjustments to bids, ads, and targeting for the best ROI.

BOOK A GOOGLE ADS AUDIT

Exceptional Advertising for Mental Healthcare

LMR Digital Marketing provides marketing services to mental and behavioral healthcare companies. We bring patient leads to you on an efficient and consistent basis.

SCHEDULE A CONSULT

Do you offer done-for-you

ad management?

Yes—we handle everything. With our done-for-you Google Ads management for therapists, you never have to worry about keyword research, writing ad copy, or adjusting bids. We manage the strategy, execution, and optimization while you focus on client care.

Our management includes:

Campaign Setup & Optimization

We build your Google Ads campaign from the ground up, structuring it for maximum performance and eliminating wasted spend.

Ongoing Keyword Testing

Our team regularly tests and refines keywords to ensure your ads reach the right clients while avoiding irrelevant clicks.

A/B Ad Copy Testing

We run side-by-side variations of ad headlines and descriptions to see which messaging resonates most with your audience.

Quarterly Performance Reports

You’ll receive easy-to-understand reports each quarter showing results, trends, and areas of growth.

HIPAA-compliant Tracking

All tracking systems are designed to measure leads while keeping client data secure and fully compliant with HIPAA regulations.

Full-Funnel Digital Marketing Strategy

We bring it all together—ads, SEO, branding, website optimization, and analytics—to drive measurable growth for your practice.

Let's Talk Strategy

Frequently Asked Questions Google Ads for Therapists

Do you recommend ads on search or social?

Typically, we recommend that you do both so that you capture both active seekers (those searching for you actively on Google) and passive seekers (target customers online in another capacity who are likely to convert). However, in some cases we may recommend starting with one or the other and the best balance for each is different with every business. We can discuss this during your complimentary consultation.

How long does it take to see results from digital marketing?

It depends on your goals and chosen strategy. Paid ads can generate results quickly (sometimes within days), while SEO and content efforts build momentum over 3–6 months. We’ll guide you toward a mix that gives you both short- and long-term growth.

What’s included in your digital marketing services?

We offer full-service digital marketing for mental health providers, including:

Competitor and keyword research
Website design and optimization
Google Ads and social media advertising
Lead automation and CRM workflows
SEO and blog content strategy
Conversion rate optimization (CRO)
…and more.

How is LMR different from other marketing agencies?

We specialize in mental and behavioral health. That means we understand your compliance requirements, the unique mindset of your clients, and how to market with both empathy and effectiveness. We’re a strategic partner—not just a vendor.

Are Google Ads HIPAA-compliant?

Yes—when managed correctly. Google Ads for therapists must follow strict rules to stay HIPAA-compliant. That means avoiding language that reveals sensitive health conditions and ensuring that ad data is not tied to personally identifiable information.

Our HIPAA-compliant process includes:

Secure conversion tracking: Calls and form fills are recorded without storing client health information.
Careful ad copywriting: Messaging highlights your services without referencing personal health details.
Privacy-focused landing pages: All websites are designed with HIPAA security best practices in mind.

What keywords should therapists target?

Choosing the right keywords is key to success with Google Ads for therapists. We recommend a mix of high-intent local keywords and service-specific keywords.

Examples include:

“Therapist near me”
“Anxiety therapy in [city]”
“Child therapist [city]”
“Marriage counseling [city]”
“Online therapy for depression”

We also build out long-tail keywords that reflect how real clients search, such as:

“Find a trauma therapist who takes insurance”
“Affordable therapy near downtown [city]”

Combined with a negative keyword list, this ensures you attract real clients—not wasted clicks

What is the process to get started?

During a complimentary consultation, we’ll get to know you and tell you more about what we do. We can discuss the strategies you have used so far, the goals you have for your business, and what you need help with moving forward. Following our consultation, you’ll receive a custom proposal.

ASK A QUESTION

Case Study: ROI from Therapist Ad Campaigns

Dual Brain Psychology Ad Campaign

Dual Brain Psychology Wellness Center launched this video campaign on Facebook & Instagram on a Thursday and by Friday morning the campaign had a steady stream of leads coming in at $17/lead.

Keywords & Targeting for Therapy Practices

Our campaigns layer in multiple targeting strategies:

How much should therapists spend on Google Ads?

The right budget depends on your location, specialty, and competition. In general, most therapists spend between $500-$2,000 per month on Google Ads, though we’ve successfully run campaigns for solo practitioners starting at $300.

Factors that affect cost: