How To Market A Therapy Practice

In the digital age, marketing via word of mouth isn’t enough to compete with the practices in your area. When people who are struggling search to find a therapy practice, you want to show up right when they need you. This is how to market a therapy practice in 2022 and beyond.

Starting your own practice and learning how to market a therapy practice gives you the opportunity to help people on your own terms and structure your business in a way that works with your lifestyle. It’s a dream come true. Daunting at times, of course. I mean, what first-time entrepreneur, or any entrepreneur for that matter, isn’t even a teensy bit worried about the risks that hide in the shadows when starting their own business? 

What if I don’t get any clients? What if I never make a profit? What if it just doesn’t work out? These thoughts linger in the mind of every single person brave enough to start their own venture; and rightly so. 

You’re taking a big risk. It could all turn to mush. But it could also be the best thing you ever do with your life. You just have to go for it and see what happens. 

But, you need to have some sort of strategy in place to attract new clients and retain existing ones. You can’t just open up your doors and play broken telephone with pedestrians. 

You have to market your new practice professionally.

Having the right image is of utmost importance for any business, and for a therapy practice, even more so. People are looking for change in their lives, and your brand needs to capture that. You want your ideal demographic to look at your business and say, “Wow. That’s exactly what I need.”

But how? Well, it’s simple. You’re in the business of helping people, right? And as Seth Godin said, “Marketing is the generous act of helping someone solve a problem. Their problem.” 

But as a therapy practice, you have to solve their first problem before solving their actual problem. Problem number one being: “Which therapy practice do I choose?” and problem number two being: Their actual problem. 

But you will never solve any of these if your marketing’s a flop. Plain and simple. You could have the finest therapy practice in the land, but if your marketing is dead, no one will ever know. And it’s because people need to be captured. Reeled in. 

Marketing is visual, and it needs to tell your story.

But it’s not getting your secretary to make a pretty landing page on your website and post positive quotes on Instagram all day. That doesn’t get you clients. Think about how many therapy practices there are in the United States. In your city. In your neighborhood. Google it. Because that’s what your ideal demographic is doing. And if your marketing isn’t done right, chances are, they’re not finding you. 

So what’s the purpose of a pretty landing page if people can’t find it? Well, that’s where digital marketing comes in.

“Oh, really? But I figured I’d just get my assistant to recommend me to her family and maybe draw up some flyers to hand out in the Walmart parking lot.” No, no, no. That’s not how to market a therapy practice in 2022. You cannot rely on word of mouth and pamphlets anymore. Nobody’s reading those. You have to capture them in the place where their eyes are glued. 

Their screens.

“But I don’t have a clue about where to start with the whole “building a digital presence” thing. I don’t have the time to sit and figure it out, either. I’ve got a business to run.” 

Well, luckily for you, it’s 2022, and there are businesses like ours who will do all of that for you.

Here’s the basics of how to market a therapy practice, with actions like:

• • Website optimization – You can have the best website in the world, but if it doesn’t have traffic, no one will see it. We need to get therapy practice searchers finding your website and clicking on it. Ever heard of SEO? The most crucial element when making your website more visable online? No? That’s okay, we have. And we know what we’re doing (and yes, we can also make you a pretty landing page).

• • Facebook ads – Yes, it’s true. People are saying goodbye to flyers and saying hello to Facebook. Why? Because the average American spends 5-6 hours a day on their phones. You need to capture them while they’re engrossed, and once they’re captured by your brand’s story, they will click on it and be taken to your pretty landing page.

• • Google ads – Google. Used by all, even you. And what’s funny is that last year, the most searched keyword on Google was Facebook. Interesting. But onto Google ads now. When people type in “therapy practices” in your area, do you want yours to be the first one they see? Of course you do. People generally tend to click on the first option that appears, as they presume it’s the most popular and therefore, the best. That’s what you want, right? And when they click on it, they’ll be taken to, you guessed it. Your optimized landing page.
    

• • Lead generation – Picture this. You’ve just started your practice and you’re wanting to grow. But you need therapists. Are you going to use job seeking websites online in hopes that the right candidate finds your ad? No. Stop it. You’re not going to do that. Your competitors are reaching out to hundreds of therapists at the same time in an organic way. Yes, I said hundreds. Don’t know how to do that? That’s okay, because again, we do.

• • Email marketing – Yes, email marketing. Why? Because people use their emails every day, too. They aren’t just on Facebook all day, otherwise nothing would get done. Do you know how to create email campaigns and newsletters to send to your clients? Weekly updates, upcoming events or blog posts? No? Neither do we.Just kidding. Of course we do. And pretty landing pages, too.

These tools are vital if you’re wanting to grow in 2022. Telling Lisa to tell her sister’s mom’s second cousin’s family about how amazing your services are is not how we do things anymore. It takes strategy and battling your competitors in the online world. 

FOR GLORY.

And you won’t even need to pick up a sword. Or a pen. Whichever one is mightier. Because there are companies like LMR Digital to do it all for you. You can sit back, relax and enjoy a steady stream of new clients every month without having to lift a finger. 

Sound good? Contact us today, get the full scope and a custom proposal tailor-made just for you. 

It’s 2022. We’re online. 

Let’s grow. 

Written by Tristan Coyne

Tristan is a writing and marketing geek who enjoys long walks on the beach, Rocky-style workouts and Spotify – in that order. Before LMR, Tristan was a copywriter at Ogilvy & Mather for 2 years. This was until he decided to pursue the “digital nomad” lifestyle in Asia, working from home and coffee shops, accompanied by copious amounts of cappuccinos and avocado toast. He has worked with brands such as Audi, Volswagen and Revlon, and is a self-proclaimed “Jack of all trades” in the field of digital marketing and sales.