Portfolio/Case studies/Acacia
CASE STUDY
Acacia Collaborative
How an established practice with limited marketing became visible, with a new brand, Google Ads and weekly newsletters that turned interest into appointments.
See the results- At a glance
- 26%lead to sale rate
- $40average cost per lead
- Weeklyemail newsletters to nurture leads
The Story
- ClientAcacia Collaborative Psychological Services
- StageEstablished practice
- ChallengeLimited marketing and low awareness
Acacia Collaborative Psychological Services had always been a standout in their community, and the owner took immense pride in their work. However, they faced a challenge: not enough people were aware of their excellent services. Their potential was stifled due to limited marketing. However, when they partnered with LMR, things began to change.
LMR introduced a powerful marketing strategy that set the company on a new path of growth and visibility.
The Brand
LMR was tasked with creating a brand identity that was polished yet approachable, setting it apart while ensuring trust and professionalism.
For a therapy company aiming to balance warmth with challenge, and professionalism with approachability, this palette strikes the right chord. The softer tones assure clients of a nurturing space, while the deeper shades promise rigorous, meaningful work towards healing and growth.
Click a color to copy its hex code.
Logo
Just as the acacia tree adapts to its surroundings, Acacia’s name and logo reflect the idea that with guidance, individuals can evolve, reshape, and thrive in any circumstance.
Shapes & icons
Organic shapes in Acacia’s branding symbolize the fluid, evolving nature of personal therapeutic journeys. Their gentle curves create an approachable ambiance, emphasizing the company’s dedication to a supportive, non-judgmental environment
The Strategy
By coupling lead-generating tactics like Google Ads with lead-nurturing approaches like weekly email newsletters, we cast a wide net to attract potential clients while simultaneously fostering deeper connections with them. This strategy not only made Acacia’s services visible to those seeking help but also built trust and engagement, ensuring prospective clients progressed to booking appointments.
The Website
05 · Outcome
The Results
- 26%lead to sale rate
- $40average cost per lead
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