Portfolio/Case studies/Blissful Minds
CASE STUDY
Blissful Minds
How a new psychiatric practice that no one knew about built a brand from scratch and reached 400+ new patients.
See the results- At a glance
- 400+new patients
- 42%lead to sale rate
- $26average cost per lead
The Story
- ClientBlissful Minds
- FoundersOmotolu Aje-Omokore and Opeyemi Ojo
- StageNew practice
Blissful Minds was founded by Omotolu Aje-Omokore and Opeyemi Ojo. Both are distinguished specialists who help their patients manage both their mental and physical health. When they established Blissful Minds, they brought a wealth of experience and a diverse skillset to the practice. However, there was one problem – no one knew they were in business.
Omotolu and Opeyemi approached LMR to help them gain visibility.
Their goal was to provide the best possible care to their patients, and our job was to convey that message to the people who needed their services.
It all starts with branding.
A strong voice and an established persona gives patients confidence in their choice to work with Blissful Minds.
The Brand
As a new company, we began with a clean slate. The foundational elements of Blissful Minds—color palettes, logos, icons, and layouts—were thoughtfully chosen and strategically arranged. From these pieces, a distinctive brand emerged.
The palette offers grounding shades with natural hues; It is both calming & sophisticated. The combination of colors provides a gentle invitation into introspection, while also emphasizing support, growth, and the promise of healing.
Click a color to copy its hex code.
Logo
The logo delicately introduces joy – and the hope that one will experience more of it with help from Blissful Minds.
The Ads
In any advertising campaign, our primary objective is to engage active seekers. For this, we leverage Dynamic Google Ads, ensuring Blissful Minds is at the forefront when their target audience is actively searching for their services.
However, startups encounter a classic dilemma: Google requires traffic to trust a site, yet the site needs Google’s visibility to generate that very traffic. How do we navigate this catch-22?
Our solution has been to integrate Instagram ads into the ad strategy. This allows us to position the content before an audience already interested in mental health services, but who may not yet be familiar with Blissful Minds.
04 · Outcome
The Results
- 17%on-page conversion rate
- 42%lead to sale rate
- $26average cost per lead
- 400+new patients
Start here
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