Here’s how marketing agencies use AI, how you can tell, and if you should care.

Marketing Agencies use AI, they have to. But how can you tell and are they using it in the right ways? 

Information from a Digital Agency specializing in Mental Health.

In the ever-evolving realm of marketing, staying at the forefront of technology is often a strategic move for all marketing agencies. 

That’s just common knowledge. Marketing agencies aren’t handing out flyers at the traffic lights anymore, are they?

They gotta keep up with the times. 

Adapt or die (or so they say).

While flyers have now taken a backseat for the foreseeable future, many marketing agencies are now making use of Artificial intelligence (AI), including tools like ChatGPT. 

Why? 

Well, AI can significantly improve the efficiency of work in various ways across different industries and tasks – which is becoming a no-brainer for agencies looking to expand at a rapid rate. 

But how can you tell if your marketing agency is employing ChatGPT or similar AI-powered tools in their work? 

Although they can be super subtle, there are some telltale signs:

Blazing Speed in Content Production:

One of the clearest indicators of AI-powered content generation is an unprecedented increase in the speed at which your agency produces content. If they’re churning out articles, blog posts, or social media updates far quicker than they used to, it’s a strong signal that AI assistance might be in play.

Keep an eye out. Unless you’re happy with the content they’re producing and the speed it’s being produced at… then that’s kind of a win-win, right? Unless they’re producing…

Suspiciously Uniform and Consistent Content:

AI tools like ChatGPT have a remarkable ability to maintain consistency across content pieces. If your agency’s work suddenly starts to look unrealistically similar and overly consistent, perhaps even bordering on bland and boring where the original tone of voice has been lost, there’s a good chance they’re using AI tools to maintain that uniformity.

Once your tone of voice gets lost, so does your brand. So keep an eye on that. 

Extensive Topic Coverage:

AI-powered tools are not limited by subject matter expertise. They can generate content on a wide range of topics. If your agency appears to have an expansive knowledge base that extends beyond their typical expertise, AI-generated content may be filling the gaps.

Is this an issue, though? Sounds like your agency is just utilizing the technology that’s available to them… Adapt or die, remember? 

But it may be an issue because the big question at the moment is: can AI be fully trusted yet?

A Sudden Deluge of Marketing Campaigns:

AI-powered tools can streamline campaign management. If your agency suddenly launches and manages multiple large-scale marketing campaigns concurrently, they may be leveraging AI for campaign optimization and automation.

Unless they just hired a badass team who’s working day and night to ensure the success of your brand (like LMR 🙂).

Automated Data-Driven Insights:

AI tools provide detailed analytics and data-driven insights. If your agency is delivering in-depth reports, recommendations, and campaign optimizations with remarkable speed and accuracy, AI is likely assisting in data analysis.

Again, take note of the speed in which they’re producing work for you. If it’s rapidly increased, there’s a good chance AI tools have lent a friendly hand. But again, is this really problematic for you? 

Someone’s gotta do it… 

Rapid Adaptation to Trends:

AI tools can swiftly adapt to market trends and changing consumer behaviors. If your agency consistently responds promptly to emerging trends with relevant and up-to-date content, AI may be helping them stay agile.

Unless they are just good at what they do. I mean, that’s also a possibility, isn’t it? 

One more thing to keep an eye out for:

AI-generated content may exhibit patterns of overly generic and repetitive phrasing. If you notice recurring phrases or a lack of creativity in your agency’s work, AI-generated content might be the culprit.

Just boring, plain text that lacks life and a human touch. 

Or – they could just be terrible at what they do.

Look. At the end of the day, there are some effective ways agencies should use AI. But if you have concerns over the way your agency is using AI, talk to them about what tools they use, how they use them, and how they’re ensuring their content still stands out with the best possible quality. 

How much of a problem is it causing – and is it even noticeable? Well, I guess that’s up to you to decide.