Marketing Help for Therapists

Tips for Marketing Your Practice

You’ve launched your practice—now it’s time to fill your calendar with the right clients. But attracting clients isn’t just about being available—it’s about being visible in the right way. That’s where intentional, ethical marketing makes all the difference. When done thoughtfully, marketing helps you clarify your message, connect with your ideal audience, and build trust long before someone reaches out to book a session.

At LMR Digital, we specialize in helping therapy practices grow through strategic, values-aligned marketing. From compelling website copy and optimized profiles to engaging newsletters and referral-building content, we focus on marketing that reflects the heart of your work. You don’t need to be on every platform or chase trends—you just need the right message, in the right place, shared with clarity and consistency.

Marketing matters when starting or growing a therapy practice because it helps the right people find you—and feel safe reaching out. No matter how skilled or compassionate you are, potential clients won’t know what you offer unless you communicate it clearly and consistently.

Thoughtful marketing builds trust, showcases your expertise, and reduces the stigma around seeking support. It also allows you to shape your practice intentionally—attracting the types of clients and cases you’re best equipped to serve. In short, marketing isn’t about self-promotion; it’s about creating pathways to healing.

5 Ways to Market Your Therapy Practice

1. Create a Consistent Online Presence
   A well-designed website with your services, credentials, and approach helps build credibility. Make sure it’s mobile-friendly and SEO-optimized so people can actually find you.

2. Use Social Media Strategically
   You don’t have to be everywhere—just show up where your ideal clients are. Share helpful insights, normalize therapy, and let your personality come through.

3. Start a Monthly Wellness Newsletter
   Stay connected with clients and potential clients between sessions. Email marketing keeps your name top of mind and offers ongoing value without being pushy.

4. Network with Local Professionals
   Referrals still matter. Build relationships with doctors, school counselors, coaches, and other therapists. Make it easy for them to refer people your way.

5. Contact LMR Digital Marketing – this is our speciality. 

What Make Us Different?

This isn’t generic marketing. It’s a strategic, therapist-centered approach built on trust, empathy, and industry insight. At LMR Digital, we specialize in helping therapy practices create a powerful and authentic presence—online and beyond.

We combine clinical understanding with audience psychology, ethical marketing practices, and thoughtful design to ensure your message resonates with the people who need it most. From branding and website content to newsletters and referral strategies, every piece we create is crafted to reflect the heart of your practice.

Our process is collaborative and transparent—no confusing jargon, no one-size-fits-all plans. We guide you step by step, offering regular updates and your full approval before anything goes live.

You focus on supporting your clients—we’ll make sure your marketing supports you.

Ready to build a presence that feels aligned, ethical, and effective? Let’s talk.

Frequently Asked Question’s:

1. How do I market myself as a therapist?

Start by getting clear on your niche—who you help and how you help them. Then, build a strong foundation with a professional website, optimized directory profiles (like Psychology Today), and an email newsletter to stay connected. From there, you can use social media, blogging, networking with other providers, and offering workshops or resources to share your expertise and build trust. Authenticity and consistency are key.

2. What is the 2-year rule for therapists?

The “2-year rule” typically refers to ethical guidelines around dual relationships or former clients. In many licensing boards’ codes of ethics (like the APA or ACA), therapists are strongly discouraged—or even prohibited—from engaging in romantic or other dual relationships with former clients for at least two years after the professional relationship ends. Even then, it’s still evaluated on a case-by-case basis for appropriateness and potential harm. Always check your specific board’s rules and code of ethics.

3. What is the best marketing for therapists?

The best marketing for therapists is trust-building marketing that aligns with your values and feels authentic. This often includes:

• A clear, client-focused website

• Psychology Today or other relevant directories

• An email newsletter with helpful, gentle content

• Referral relationships with other providers

• Occasional social media or blogging to share insights

The most effective marketing is the kind that speaks directly to your ideal clients’ needs and shows them how you can help—without pressure or jargon.

4. Where can I market as a therapist?

You can market your practice in several ethical, effective places:

• Online directories: Psychology Today, TherapyDen, GoodTherapy

• Google Business Profile: Helps you show up in local searches

• Your website: A central hub with SEO-friendly content

• Social media: Instagram, Facebook, LinkedIn (if used with care)

• Email marketing: Newsletters keep you connected between sessions

• Networking: Connect with doctors, schools, other therapists, and community groups

Where you market depends on where your ideal clients are and what feels sustainable for you.