RAR Mental Health Counseling had embarked on a significant journey, aiming to create a welcoming space for clients from diverse backgrounds. With a keen mission in place and services that catered to various needs, the brand was waiting to be introduced to the world. 

Teaming up with LMR, RAR began its journey towards brand recognition and establishing its unique presence in the competitive world of therapy.

The challenge for LMR was to craft a brand identity that seamlessly combined meticulous attention to detail and high-quality service with a sense of approachability, warmth, and friendliness.

With a brand persona embodying such distinct traits, the chosen palette was designed to be both calming and assertive. Soft, muted shades of taupe and pale beige were included to make clients feel safe and understood. In contrast, the deeper tones of muted olive and rich forest green convey the rigorous and thorough approach of the brand.

The design choices for RAR Therapeutic Services resonated with its brand ethos. Engaging icons and strategic use of white space with our vibrant palette communicated clarity and trust. Rounded buttons and circular icons added warmth and approachability. Shadows provided depth, ensuring a unified and engaging user experience across all touchpoints.