Portfolio/Case studies/RAR
CASE STUDY
RAR Mental Health Counseling
How a brand-new counseling practice launched with a complete brand, an SEO-ready website and targeted ads, and filled its inbox within weeks.
See the results- At a glance
- 39leads in the first two weeks
- $19average cost per lead
- 15%on-page conversion rate
The Story
- ClientRAR Mental Health Counseling
- StageBrand-new practice
- FocusWelcoming clients from diverse backgrounds
RAR Mental Health Counseling had embarked on a significant journey, aiming to create a welcoming space for clients from diverse backgrounds. With a keen mission in place and services that catered to various needs, the brand was waiting to be introduced to the world.
Teaming up with LMR, RAR began its journey towards brand recognition and establishing its unique presence in the competitive world of therapy.
The Brand
The challenge for LMR was to craft a brand identity that seamlessly combined meticulous attention to detail and high-quality service with a sense of approachability, warmth, and friendliness.
With a brand persona embodying such distinct traits, the chosen palette was designed to be both calming and assertive. Soft, muted shades of taupe and pale beige were included to make clients feel safe and understood. In contrast, the deeper tones of muted olive and rich forest green convey the rigorous and thorough approach of the brand.
Click a color to copy its hex code.
Logo
The unique script and lettering with RAR as the focal point captures the essence of the brand’s meticulous nature while being modern and approachable.
Icons & website design
The design choices for RAR Therapeutic Services resonated with its brand ethos. Engaging icons and strategic use of white space with our vibrant palette communicated clarity and trust. Rounded buttons and circular icons added warmth and approachability. Shadows provided depth, ensuring a unified and engaging user experience across all touchpoints.
The Strategy
Our approach was holistic. Starting with a website optimized for both user experience and SEO, we ensured that the foundation was set right. With engaging graphics, detailed content, and a seamless layout, the brand’s digital presence was established.
We incorporated high-quality content like blogs and ran targeted ads for specific audience segments ensuring the right reach. The campaigns were backed by engaging landing pages so that interested users found meaningful content and an easy route to schedule their firt appointment.
04 · Outcome
The Results
The results were commendable. In the initial two weeks itself, we generated 39 leads at an average cost of just $19 per lead. The on-page conversion rate stood at 15%, indicating effective targeting and engagement. With the addition of social media and organic search strategies, over 10% of the total traffic was driven organically in the last two months.
- 39leads in the first two weeks
- $19average cost per lead
- 15%on-page conversion rate
- 10%+of traffic from organic search
Start here
Want results like these for your practice?
Tell us about your practice and your goals. We’ll come to the call with ideas based on what has worked for practices like yours.
- Send the formTakes about two minutes. Rough answers are fine.
- Pick a time that suits youA free strategy call with someone who has worked inside a mental health practice.
- Walk away with a planA sample marketing plan for your practice is yours to keep, whatever you decide.
Your details stay with us. No lists, no resale, no surprise sales calls.
Request your strategy call
Get a Comprehensive Marketing Solution for Your Mental Healthcare Practice.
1. Submit Form 2. Schedule Consultation 3. Start custom marketing solution
A few quick questions and we’ll reach out to schedule.
Loading the form…