Top 5 Ways To Get More Patients Into Your Practice

If you’ve started your own practice in the healthcare industry, you’ll know that the competition is rife, and although you all have the same end-goal of helping people, it’s still every practice for themselves. You want people to choose your practice and get more patients. If we’re all honest with each other, that’s often no easy feat. 

Especially if you’re pretty new. 

Established practices have built trust over years, sometimes decades. Their patients return because they’ve developed relationships, and they recommend these providers to their friends and family. But how do you get to that level? How do you build a practice where patients stay, refer others, and new ones keep coming in month after month?

Because let’s be real—you need a steady flow of 30-50 new patients per month to see real growth. But it won’t happen by chance. Like a thriving garden, your practice needs consistent care, strategy, and the right tools to flourish.

Thankfully, you don’t need a green thumb—or a miracle. Here’s how you can attract more patients and grow your practice in 2025.

1. Know Your Target Audience

Marketing without a clear audience in mind is like throwing darts in the dark. You might hit something, but it’s not going to be effective. Instead, study your current patients. Who are they? Are they families? Young professionals? Retirees? Executives?

Once you know your ideal patient, your marketing strategy should align with their preferences. If you’re attracting retirees, but your branding and social media speak to Gen Z, there’s a disconnect. Defining your target audience ensures that your website, ads, and messaging connect with the right people.

2. Stay Active on Social Media

It’s 2025. If your practice isn’t visible online, potential patients may question its legitimacy. People expect businesses—especially healthcare providers—to have an active and engaging social media presence.

A stale Instagram page with 13 followers and a post from last year won’t cut it. Consistent, engaging content builds trust and credibility. Whether it’s Instagram, Facebook, TikTok, or LinkedIn, meet your audience where they spend time online. Use educational posts, behind-the-scenes looks, patient testimonials (with permission), and interactive content to grow your online presence.

3. Optimize Your Website

A well-optimized website is crucial for patient growth. A beautiful design is great, but if people can’t find your site or struggle to navigate it, it’s useless. Think of it like a high-end car—looks impressive, but if it doesn’t start, what’s the point?

Your website needs to be:

• SEO-optimized so people find you in searches.
• User-friendly with clear navigation.
• Mobile-responsive because most users browse on their phones.
• Fast-loading so people don’t leave before they even see your services.
• Appointment-ready with easy scheduling options.

4. Follow Up With Existing Patients

Retention is just as important as attraction. Check in with your patients. Send follow-up emails, appointment reminders, and wellness tips. A simple text message or email can remind them that you care and encourage them to book another appointment.

Patients who feel valued are far more likely to return—and refer others.

5. Deliver a High Standard of Care

None of the above matters if your service isn’t exceptional.

Patients remember how you made them feel. When they leave your practice, they should feel cared for, heard, and respected. Providing excellent care, from the front desk experience to post-appointment follow-ups, will keep people coming back.

Think of your practice as a relationship—when patients feel valued, they’ll keep coming back. And they’ll bring their friends and family along with them.

Frequently Asked Question’s: 

How can you increase the number of patients?

• Optimize your website for search engines (SEO) so more people find you.
• Leverage social media to engage potential patients.
• Use paid advertising (Google & Facebook ads) to reach your ideal audience.
• Offer promotions or referral incentives to encourage word-of-mouth growth.
• Improve patient retention through consistent follow-ups.

How do you attract patients?

• Define and market to your ideal patient demographic.
• Maintain an active online presence where potential patients spend their time.
• Highlight patient testimonials and success stories.
• Utilize email marketing to nurture relationships.
• Ensure your services and branding align with patient needs.

How do I make myself more patient?

• Set realistic expectations for growth—it takes time to build trust.
• Focus on long-term relationships rather than quick wins.
• Stay consistent with your marketing and engagement efforts.
• Invest in professional help if digital marketing feels overwhelming.

How Can We Help?

Navigating digital marketing while running a practice can be overwhelming. But you don’t have to do it alone. At LMR Marketing, we specialize in helping healthcare providers grow by implementing customized marketing strategies that attract, engage, and retain patients.

From website optimization and SEO to social media management and paid advertising, we handle it all—so you can focus on what you do best: caring for your patients.

Let’s get you more patients. Contact us today to start growing your practice!

Written by Tristan Coyne

Tristan is a writing and marketing geek who enjoys long walks on the beach, Rocky-style workouts and Spotify – in that order. Before LMR, Tristan was a copywriter at Ogilvy & Mather for 2 years. This was until he decided to pursue the “digital nomad” lifestyle in Asia, working from home and coffee shops, accompanied by copious amounts of cappuccinos and avocado toast. He has worked with brands such as Audi, Volswagen and Revlon, and is a self-proclaimed “Jack of all trades” in the field of digital marketing and sales.